APT Resources - March 13, 2024
In this APT Ideation update, we offer three resources to improve practices at your organization.
Resource 1: Governance Best Practices Checklist
Resource 2: Positive Surveying Article
Resource 3: Social Media Strategy Guide
Ideation Resource 1: Governance Best Practices Checklist
What: Governance Best Practices Checklist from ASAE-endorsed insurance provider, Aon Affinity Nonprofits.
Why: We love a good checklist! ✅ This checklist is comprehensive, but don’t be overwhelmed. Use what applies to your organization, and save the rest for later.
How: Are you following these best practices with your board of directors? Review this governance checklist to ensure compliance and share it with your members on a need-to-know basis.
Ideation Resource 2: Positive Surveying Article
What: The Power of Positive Surveying, an article by the Harvard Business Review. Link
Why: Do you want to reinforce positive attitudes about your brand and increase sales? No brainer. All too often we worry about what we are doing wrong instead of learning and reinforcing what we do right for customers.
How: Start your next evaluation with a question about what went well.
Ideation Resource 3: Social Media Strategy Guide
What: How to Develop a Social Media Strategy That Drives Brand Awareness & ROI is a social media guide from the Digital Marketing Institute. Link
Why: “Social media marketing is no longer an option for a brand or business, it’s a necessity.” Social media can be a driver of awareness and engagement, and achieve organizational goals with a strong strategy directed at your audience.
How: Conduct research, choose the right platform, and plan your content to make the most out the time and money you spend on social media marketing.