Measuring the True Value of an Exhibit Experience
Exhibiting at conferences and trade shows is a significant investment. From booth space to marketing materials, travel, and sponsorships, the costs can add up quickly. But how do you measure the true return on that investment? Understanding the full impact of exhibiting goes beyond just sales—it’s about lead generation, brand visibility, and long-term partnerships.
That’s why Association Project Team (APT) has created the Exhibit Return on Value (ROV) Calculator, a tool designed to help associations and event planners assess the full financial impact of their exhibit experience.
Why Measure Return on Value?
Traditional return on investment (ROI) calculations often focus solely on revenue generated from an event. However, the benefits of exhibiting extend beyond immediate sales:
New Leads & Business Opportunities – Potential clients and partners discovered at an event can translate into future revenue.
Increased Member Engagement – Strengthening relationships with current members and stakeholders.
Brand Exposure & Sponsorship Impact – Visibility and impressions through booth traffic, digital marketing, and promotional materials.
Strategic Growth & Networking – Establishing partnerships, industry recognition, and long-term collaborations.
By using the APT ROV Calculator, organizations can take a more comprehensive approach to evaluating exhibit success.
Exhibit ROV Calculator
Measure the value of your exhibit experience with this easy-to-use tool.
How the APT ROV Calculator Works
Our easy-to-use calculator helps exhibitors determine their total return on value by inputting key data points, including:
Income Factors:
New Leads – Number and average value of new connections made at the event.
Current Customers – Value derived from strengthening existing relationships.
Sales Revenue – Direct sales made during or as a result of the event.
Sponsorship & Brand Exposure – The impact of sponsorship impressions and marketing efforts.
Expense Factors:
Exhibit Fees – Cost of booth space and event participation.
Travel Budget – Expenses for staff attending the event.
Marketing Materials – Costs associated with promotional assets.
Sponsorship Fees – Investments in additional visibility opportunities.
Once all factors are entered, the ROV Calculator instantly provides a breakdown of total income, expenses, and the final return on value—highlighting whether an event was profitable and where adjustments can be made for future success.
Turn Data Into Smarter Decisions
APT’s ROV Calculator is more than just a number-crunching tool—it’s a strategic decision-making resource for associations, exhibitors, and event planners. By analyzing exhibit value from multiple angles, organizations can:
✅ Optimize Budgets – Identify where money is best spent for maximum impact.
✅ Refine Exhibit Strategies – Adjust booth setup, engagement tactics, or sponsorship investments.
✅ Measure Long-Term Value – Understand how events contribute to overall organizational growth.
Ready to Calculate Your Exhibit Value?
Don’t let exhibit expenses go unchecked. Try the APT Return on Value Calculator today and gain clarity on your event investments. Maximize your exhibit experience, enhance your strategy, and drive future results.