Exhibit ROV Calculator

Calculate the value of your exhibit experience with APT’s Return on Value (ROV) Calculator. This powerful tool helps you measure the true impact of your exhibit investment. The APT ROV Calculator considers the full spectrum of benefits - from lead generation and sales to enhanced brand visibility and customer relationships.

Exhibitor ROV Calculator

Income

Expenses

Total Income: $0.00

Total Cost: $0.00

Return on Value: 0.00%

ROV = ((Total Income - Total Cost) / Total Cost) × 100%

Where: Total Income = (Average Lead Value × Number of New Leads) + (Average Customer Value × Number of Current Customers) + Direct Sales Total Cost = Travel Budget + Marketing Materials + Exhibit Fees

Disclaimer: This Return on Value (ROV) Calculator is provided for informational purposes only. The calculations and results are estimates based on the data you input and should not be considered as financial advice or guaranteed outcomes. Users should:

  • Verify all calculations independently

  • Consult with financial professionals

  • Understand that actual returns may vary significantly from calculated estimates

We make no representations or warranties about the accuracy, completeness, or reliability of this tool. Users assume all risks associated with decisions made based on these calculations.