APT Updates - Chief Ethics Officer, Video SEO, and Email Marketing Data
In this APT Ideation update, we offer three resources to improve practices at your organization.
Resource 1: Chief Ethics Officer
Resource 2: Video Optimization Tips
Resource 3: Email Open Rates
Resource 1: Why the Association CEO Should Serve As Chief Ethics Officer
What: This resource explores the critical role of CEOs in establishing and maintaining ethical standards within associations and professional organizations.
Why: Strong ethical leadership from the top is essential for building trust with members and stakeholders, setting organizational culture and values, and ensuring compliance and good governance practices.
How: The article emphasizes implementing ethical frameworks through:
🎯 Direct CEO involvement in ethics oversight
🎯 Integration of ethics into strategic decision-making
🎯 Clear communication of ethical standards
Resource 2: 7 video optimization tips to boost your organic reach in 2025
What: 🚀 Boost your association's video visibility with expert optimization strategies for improved organic reach. This comprehensive guide offers actionable techniques for video content that truly performs.
Why: In today's digital landscape, video content is essential for member engagement. With algorithm changes constantly evolving, staying updated on video SEO best practices helps ensure your valuable educational content reaches your intended audience.
How: Learn practical tactics for title optimization, thumbnail selection, description crafting, and engagement strategies that will amplify your video content's performance across platforms.
Resource 3: Association Email Open Rates Dropping
What: A recent report from Higher Logic analyzing the declining trend in email open rates specifically within the association sector, indicated a shift in member engagement patterns.
Why: This resource is crucial for association professionals because email communication remains a primary channel for member engagement. Understanding the changing landscape of email effectiveness helps organizations adapt their communication strategies to maintain member connections and improve engagement rates.
How: Association professionals should use this information to:
✅ Evaluate their current email metrics against industry trends
✅ Implement email segmentation strategies to improve targeting
✅ Consider diversifying communication channels beyond email
✅ Review and optimize email content and design for better engagement
✅ Test different sending times and frequencies to maximize open rates
Ready to explore how APT can support your team? Let’s talk.