APT Updates - Content Marketing, Speaker Intros, and a Viral TikTok Marketing Strategy
In this APT Ideation update, we offer three resources to improve practices at your organization.
Resource 1: Why Educational Content Strategy is So Valuable
Resource 2: Speakers - Make Your Introductions Count!
Resource 3: Viral TikTok Challenge Analysis
Resource 1: Why Educational Content Strategy is So Valuable
What: Discover how educational content can transform your organization's digital presence and member engagement. This insightful article explores the strategic value of educational content in today's digital landscape.
Why: Educational content builds trust, demonstrates expertise, and creates lasting value for your members. Learn how to leverage content strategy to enhance your organization's impact and reach.
How: Read this comprehensive guide to understand the key elements of successful educational content strategy and how to implement them in your association or nonprofit.
Resource 2: 📢 Make Your Introductions Count!
What: Expert guidance on crafting memorable speech introductions that captivate your audience from the start.
Why: A strong introduction sets the tone for your entire presentation and can make the difference between engaging or losing your audience.
How: 🎯 Learn proven techniques for planning and practicing your introductions to create lasting first impressions.
Resource 3: A content analysis of the Orbeez® Gel Blaster injury challenge on TikTok
What: A study analyzing how viral challenges spread on social media without proper safety messaging.
Why: To help social media marketing professionals develop more effective social media health campaigns.
How: Using health communication theory to analyze TikTok content engagement.