APT Updates - Content Marketing, Speaker Intros, and a Viral TikTok Marketing Strategy

In this APT Ideation update, we offer three resources to improve practices at your organization. 

  • Resource 1: Why Educational Content Strategy is So Valuable

  • Resource 2: Speakers - Make Your Introductions Count!

  • Resource 3: Viral TikTok Challenge Analysis

 

Resource 1: Why Educational Content Strategy is So Valuable

What: Discover how educational content can transform your organization's digital presence and member engagement. This insightful article explores the strategic value of educational content in today's digital landscape.

Why: Educational content builds trust, demonstrates expertise, and creates lasting value for your members. Learn how to leverage content strategy to enhance your organization's impact and reach.

How: Read this comprehensive guide to understand the key elements of successful educational content strategy and how to implement them in your association or nonprofit.


 

Resource 2: 📢 Make Your Introductions Count!

What: Expert guidance on crafting memorable speech introductions that captivate your audience from the start.

Why: A strong introduction sets the tone for your entire presentation and can make the difference between engaging or losing your audience.

How: 🎯 Learn proven techniques for planning and practicing your introductions to create lasting first impressions.

 

Resource 3: A content analysis of the Orbeez® Gel Blaster injury challenge on TikTok

What: A study analyzing how viral challenges spread on social media without proper safety messaging.

Why: To help social media marketing professionals develop more effective social media health campaigns.

How: Using health communication theory to analyze TikTok content engagement.

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